VP has initiated a programme in health, hygiene & sanitation in alignment with Swachh Bharat Abhiyan of the Government of India, launched in 2014. The initiative focuses on inculcating a healthy life style among children and rural women. Attempts towards behavioral changes is most effective if communication is directed towards the maternal figures who can reach the child. Keeping this in mind VP has designed a set of 10 posters on health & hygiene which can send a strong message through awareness & can trigger behavioural change towards sustainable and healthy life style practices.